They call it the Biggest Little Town in Texas! Once apon a time, you could stop in at the Starship Pegasus to break up your journey along the I-35. I kid you not, you could really do that. That establishment has gone now, but if you want to drill into the fine detail of this little Texas town, check out http://www.city-data.com/city/Italy-Texas.html to see all the relevant stats.
Another stand-out landmark is the water tower .
Check out the official website for more on the Biggest Little Town in Texas!